Our People

Waseem-ur-Rehman

Mr. Waseem Ur Rehman is an entrepreneur with diverse corporate and personal experience in various fields spanning over 20 years and three continents. Mr. Rehman holds a Bachelor of Economics degree in Microeconomics and Management from University of Minnesota, USA.

Mr. Rehman has also worked on various projects ranging from Textiles to Tobacco, Hospitality and Communication. His expertise cuts across the business, production, distribution management, and information technology sectors. He is also on board as Technical advisor to Samsons Communications (UAE) and Future Bright (UAE).  Mr. Rehman is fluent in English, Urdu, Pushto and Punjabi.

Umair Sami

Mr. Umair Sami is an entrepreneur with a vision and passion to explore new avenues of business growth in Pakistan for maximizing profitability by procuring as well as soliciting new businesses. Mr. Sami holds a Bachelor degree.

He has special interests in decision making, planning, strategy making, management, understanding of business strategies and leadership qualities. He attended various business meetings globally. Participated in different international trade shows and exhibitions. Major travels to South Africa, West Africa, Europe, Canada, Far East, Middle East, USA for business purposes.

Hammad Jamil (COO)

Mr. Hammad Jamil is a management professional having more than 25 years of versatile experience in the Middle East and Pakistan region in Tobacco, FMCG, Hospitality, Service, Education and Health Sector. He has hands on experience in Finance & Accounts, Sales & Marketing, Supply Chain and factory management. He possesses a cutting-edge quality in Strategy development, designing and implementing business operations. Establishing policies that promote company culture and vision. Overseeing operations of the company and the work of executives. He always led from the front and use his enthusiasm and energy to produce concrete results. An excellent team player and executer of the strategy. He is Qualified Cost & Management Accountant from ICMA Pakistan. He has completed multiple leadership course from various institute of Pakistan and abroad.

Fred Shiettecatte (GM Marketing)

Mr. Fred  has recently joined us as GM Marketing- A dynamic frenchman with inspiring personality. He possesses a rich exposure of 20+ Years worldwide mainly in British American Tobacco and has great business acumen. He has extensive experience through various senior Marketing positions as well as General Management. His experience, leadership and drive for results will make him a strong team player.

Franco Swart (Product Manager)

Mr. Franco Swart has recently joined us as Product Manager in our Khyber Tobacco Limited. Overall, he possesses a rich exposure of 24+ Years. Mr. Franco has worked with Top-Notch companies renowned worldwide, like British American Tobacco. During his Business assignments he has been working in UK, South Africa, Afghanistan and Dubai. He holds special expertise in Quality Control, Process Analysis, Product Development and R&D of world-class tobacco manufacturing. Mr. Franco has done MBA from University of Wolverhampton, UK. Apart from that he has attended many short courses and Trainings which enrich his profile to become a reliable and experienced team player.

Naveed Amir Raja (CFO)

Mr. Naveed Amir Raja is the Chief Financial Officer (CFO) to Samsons Group with more than 20 years diversified professional experience in financial management. He manages the cash flow on daily basis in addition to monthly and annual cashflows, Liaison with external auditors of all group companies, managing group taxation and making sure all deadlines of FBR reporting are met, dealing with banks, optimal utilization of companies’ collateral for fulfilling company loan requirements, convening board meetings and ensuring the corporate objectives of board are taken care, studding new business opportunities and doing due diligence / analysing the feasibilities and looking after overseas operations of the company.

Samera Irfan Shaikh (GM HR)

Samera Irfan Shaikh is a General Manager HR to Samsons Group. She is an experienced and versatile HR professional with a proven record of great contribution in the field of HR field in different well-known Organizations and various industries like FMCG, Textile, Telecom, Education and Automobile. She graduated in Business Studies with various professional and HR certifications and a very seasoned professional with 20 plus years of experience. She is known as a change catalyst for her ability to introducing innovative modern HR tools and techniques which helps Organizations driving high performance culture. One of the greatest achievements of Ms. Samera is leading the complete Organization Re-engineering process with remarkable results and continuous improvement is ensured afterwards which helped Organization grow drastically.

Tahir Qasimka (Legal Advisor)

Mr. Tahir Qasimka is the Company Secretary and Legal Adviser to Samsons Group who joined Samsons Group a decade ago. He has devoted his commitment and dedication for the company through his expert legal advices whenever and where-ever needed. He has done LL.B from Islamia University, Bahawalpur and D.I.T.L (WTO) International Business / Trade and Commerce. Apart from his professional qualification, his law practice gives him a cutting-edge experience to become a very useful team member of Samsons Group.

Rizwan Mehmood (Head of Research)

Mr. Rizwan Mehmood has joined us as Head of Research. Overall, he has a total of 16 years of professional experience, possesses skills in market research, retail audit, consumer panel, consumer research and media research. He has vast working experience in various FMCG categories and acquires extensive knowledge of food categories business from both communication and market research perspective. He led & groomed multiple teams during this tenure to manage various clients and his key strength area has always been client management through effective and impactful consultation. During his 8 years tenure with Nielsen, he has worked in the markets of Pakistan, Egypt and UAE and he has got the opportunity to work very closely with Middle East & North Africa markets. Rizwan is a certified research operation process quality auditor as well and has many field operations audit projects on his resume. He has done MBA in Marketing.